Who Am I
You want more traffic-you want to market online-you are looking for a nerd or maybe a designer
Sorry, but you are wrong on all counts…wrong-wrong-wrong. You are in business. Let me help you get clear on what you want.
You want someone who understands business.
You want someone who understands marketing.
You want someone who has experience in both.
You want someone real-someone who can help you.
You want someone who has been successful on line.
Why do you want a nerd? Why do you search for a designer or an artist? If you hire either, you will still have to supervise them and you will still have no business. Nerds and designers don’t know about online marketing. Stop throwing your money down the tubes.
I’m Chuck Machado and I’ve been marketing online for 12 years. I started by hiring a designer for a salsa company I still own. My webmaster was a woman, a real great artist. She could make a graphic come alive and her work was beyond wonderful. The only problem was that she didn’t know the first thing about SEO work or internet marketing.
My first website had a black background and it had yellow fonts. Was it beautiful? Yes, but I had no sales from my salsa internet site.
You can See it here and learn what not to do with a web site. Unfortunately, It cost me a great deal of money tolearn.
Why did I have no sales on my first website?
I could give you several reasons for my lack of sales, but the truth comes down to this one fact. I had no traffic.
Without traffic, I had nobody willing to buy or even take free product.
The way you get traffic is by optimizing well with the search engines.
If you build it-they will not come. That’s in the movies!
If you have been following along, you already know that Google has a responsibility to their advertisers.
Like all companies who value their customers, Google has to make sure they deliver a constant stream of customers looking for services or products to buy. If a customer is looking for VW Parts, Google has to make sure that they have the top 10 websites answering that search query.
How does Google know who is an expert? How does Google know which sites are worthy or expert enough to be listed in one of those valued spots on page one? It starts with key word research then goes on to on page optimization. These two items are so critical that I am going to show you tools I use in order to succeed at this.
Let’s first discuss what it is going to take if you really want to get into the internet marketing business. Then we’ll go on to a lesson in keywords and how you analyze them and which ones you should use. Click here for my discussion on keywords.
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